About

Built for peoplewho sell time.

Turnexify is made by AxionLabs, a small software company in New Jersey. It started with a question we kept hearing from people who cut hair, do nails, tattoo, and shape brows for a living: why does the software that runs my day feel like it was built for a call centre?

Most booking tools were made for the front desk of a large business. They assume a receptionist, a chain, and a marketing department. The people we build for have none of those. They have a chair, a phone, a portfolio, and a day that is a row of appointments. Their time is their inventory and their work is their advertising.

So we built the layer that a studio like that runs on: the site clients find you through, the calendar they book into, the record of who they are, and the money that follows. One system, in English and Spanish, priced flat, with no percentage of the work.

We are early, and we say so. Every business on Turnexify today was set up by hand, with one of us on the call. That is not a growth strategy. It is how we learn what the next thing to build is.

The company

AxionLabs, New Jersey, United States.

Want to talk to the people who build it?

Write to hello@turnexify.com

Contact

01Principles

What we will not bend on.

Your clients are yours

Their names, their history, their notes: those records belong to your business. We hold them on your behalf, we never use them for anything else, and when you ask, we delete them. This is written into the agreement, not just the marketing.

A day that holds

Two people cannot take the same slot, because the database refuses the second one. Every claim we make about bookings is tested at that level, on every change, because a double booking is the one mistake a client never forgives.

Every claim is a shipped feature

Nothing on this site describes something we plan to build. If it is on a plan, it works today. When something is not built yet, the FAQ says so in those words.

02What we do not do

Some things, on purpose.

We do not take a percentage of your bookings. Your plan is a flat price, and your card processor’s fee (Stripe or Square) is the only cut anyone takes.

We do not run advertising, embed trackers, or sell data. There is no analytics vendor watching visitors on this site or on yours.

We do not hold your money. Payments go through Stripe or Square to an account you control.

We do not send text messages yet. Everything goes by email today, and we would rather say that than promise it.