Turnexify vs Booksy: a marketplace app, or a site of your own

Booksy is built for barbers and beauty pros, and says 44 million clients worldwide book through it. Turnexify is built around your own website and brand. Here is how the two compare as of October 5, 2026. Booksy's prices below are from its own US pricing page (biz.booksy.com/en-us/pricing), read that day. Prices move, so look at both pricing pages before you decide.

The one real difference

Booksy is a marketplace first: clients open the Booksy app, search, and book, and your Booksy profile is your page there.

Turnexify is your own place online first: a full website on your address, with booking on every page, paid into your own Stripe or Square account, and clients who come to you, not to a directory.

Side by side

What you pay

Booksy has one plan with every feature: $29.99 a month plus tax for the first person, and $20 a month for each extra user, with a 14-day trial. It includes 2,000 marketing texts a month.

Turnexify has a Free plan that stays free, Plus at $29 a month for one person, and Pro at $49 a month for up to five people (then $10 a month for each extra person, up to nine), with up to 14% off paid yearly. For a team of five, that is $49 on Turnexify against $109.99 on Booksy.

New clients, and what they cost

Booksy's marketplace can bring you new clients. Its Boost program is optional: when a new client finds you through Booksy and comes in, you pay 30% of that first visit, at least $10 and at most $100. Clients who book through your own Booksy profile link or your own marketing are not charged.

Turnexify has no marketplace and no fee on any booking. Clients find you through your site, your Links page, your social media, and search.

Where the money goes

Booksy's payments are its own, verified and processed through Stripe. Mobile Payments (online and card on file, which also covers deposits and cancellation fees) and keyed-in cards are 2.69% + $0.30; its card reader is 2.49% + $0.10, and Tap to Pay 2.49% + $0.20. We found no way to connect your own processor.

On Turnexify, from Plus up, you connect your own Stripe or Square account. The money lands there, we take no percentage, and you pay your processor's standard card fees.

Reminders clients answer

Booksy sends a reminder by text message 24 hours before the visit, at no cost to you, or an app notification if the client booked in the Booksy app.

Turnexify sends reminders on WhatsApp to clients who ask for it, from Turnexify's own number, with Confirm, Cancel, and Change time buttons, and a check on your calendar when a client confirms. That is on every plan, up to 100 messages a month on Free, 500 on Plus, and 1,000 on Pro; everyone else, or anyone past the limit, gets the reminder by email.

Your site, your address, your language

Booksy gives you a profile page on its marketplace, and a booking widget you can add to a website you already have. We found no website builder or custom domain on its features or pricing pages.

Turnexify builds a full site for a booking business: home, services, portfolio, team, about, reviews, and contact, each with booking built in. On Plus it lives on a domain you own.

Booksy's apps are available in Spanish. On Turnexify, you also write your services and policies in both languages, so a client reading in Spanish sees your own words in Spanish, and gets their emails in Spanish.

Made for showing your work

Both help you post. Booksy has a built-in maker for social posts with your reviews, announcements, and work, and a Book Now button for Instagram. These come with Turnexify:

• A Links page for your bio, with a QR code. One link for Instagram or TikTok, with your booking button first, your next opening, your work, and every way to reach you. On every plan. Booksy gives you a profile link and QR code to share.
• Instagram replies. A word in a DM or a comment gets an answer with your booking link, your next open times, or a look. On Plus, with 5 running at once, and on Pro.
• Book This Look. A portfolio photo becomes something to book: the look, its service and extras, one price, and a short link that counts opens and bookings. On Plus.
• The share kit. Turn one of your own looks, services, or before and afters into a story, post, or square image with its price, your logo, and your booking line. On Plus.
• Courses. Clients buy seats in a workshop or class online, never the same seat twice. On Pro.
• Before and afters on your site. A slider on your service and portfolio pages, shown only with the client's consent. On Plus.
• Promo codes as well as deals. Discounts that apply on the days and hours you pick, and codes the client types while booking. On every plan, with 1 running at a time on Free and 3 on Plus. Booksy's flash sales, happy hours, and last-minute discounts apply on their own.

Strengths and trade-offs

Pick by how your day runs

If your chair fills from people searching an app, and you want that stream of new clients, Booksy is built for that.

If your chair fills from people who already follow your work, and you want the site, the address, and the money in your name, Turnexify is built for that.

Moving over

Turnexify can import your clients and appointments from Booksy, so you do not start with an empty book.