Turnexify vs GlossGenius: which one fits your studio

GlossGenius is one of the best-known apps for beauty and wellness professionals, and for good reason. If you are deciding between it and Turnexify, here is how they compare on October 5, 2026. GlossGenius's prices are the US list prices on its own pricing page, glossgenius.com/pricing, read that day. Prices move, so look at both pricing pages before you sign up for either.

The one real difference

GlossGenius is a studio register first: card readers, payments run by GlossGenius, inventory, memberships, and payroll, with a booking website attached.

Turnexify is your own place online first: a full website on your address, in English and Spanish, with booking on every page, paid into your own Stripe or Square account, and tools for showing your work.

Side by side

What you pay

GlossGenius has three plans for salons and studios: Standard at $28 a month, Gold at $56, and Platinum at $168, up to 14% less paid yearly. Standard is for one person who takes bookings; Gold allows up to nine people on the account, and Platinum has no limit. There is a 14-day trial, with no card needed, and no free plan.

Turnexify has a Free plan that stays free, Plus at $29 a month for one person, and Pro at $49 a month for up to five people, with up to four more at $10 a month each. Paid yearly, Plus is $25 a month and Pro is $42.

Where the money goes

On GlossGenius, card payments are built in and run through GlossGenius, powered by Stripe. Payments taken on another system, such as Square, can be recorded at checkout, but they are not processed through GlossGenius. The card rate is a flat 2.6% on every plan, and you can pass part or all of it to the client.

On Turnexify's Plus and Pro plans you connect your own Stripe or Square account. The money lands there, we take no percentage, and you pay your processor's standard card fees. Already on Square at the desk? Your online deposits land in the same account.

Your site, your address, your language

GlossGenius gives you a booking website on a GlossGenius address, with your photos, services, team, and colours, in the theme you pick. To use your own domain, its help centre says to forward the domain to that address.

Turnexify builds you a full site with pages for your services, your work, your team, and your story, from templates and themes you choose. On Plus it lives on a domain you own, with the certificate handled for you. Visitors read it in English or Spanish, and their booking emails come in the same language.

Both take deposits at booking, show your cancellation policy first, and can keep a card on file for no-show fees; on Turnexify, deposits and the card on file start on Plus. On Turnexify, the exact sentence the client agreed to is saved with the booking, and a fee is never more than the visit.

Reminders clients answer

GlossGenius sends appointment confirmations and reminders by email and text, and on Gold and Platinum you choose when they go out.

Turnexify sends them by email and, for clients who choose WhatsApp when they book, on WhatsApp, with Confirm, Cancel and Change time buttons. A confirmed visit gets a check on your calendar. WhatsApp is on every plan: 100 messages a month on Free, 500 on Plus, and 1,000 on Pro, sent from Turnexify's WhatsApp number with your business named in each message. Past the limit, or when a message does not arrive in time, the client gets an email instead. Turnexify does not send text messages.

Made for showing your work

These come with Turnexify. We checked GlossGenius's site and help centre for each.

• A Links page for your bio, with a QR code. One link for Instagram or TikTok, with your booking button first, your next opening, your work, and every way to reach you, plus a QR code in your colours. On every plan. GlossGenius's help centre suggests your booking site for the bio, and an outside tool for a QR code.
• Book This Look. A portfolio photo becomes something to book: the look, its service and extras, one price, and a short link that counts opens and bookings. On Plus.
• The share kit. Turn a look, a service, or a before and after into a story, post, or square image with your logo, your colours, and your booking line. On Plus.
• Courses and classes. Sell seats in a workshop or class online, never the same seat twice. GlossGenius's help centre says it does not support classes yet. On Pro.
• Before and afters on your site. A slider on your service and portfolio pages, shown only with the client's consent. On GlossGenius, client photos, before and afters included, stay private in your client records. On Plus.
• Promotions that apply themselves. Discounts on the days and hours you pick, with codes typed on your site. GlossGenius's help centre says its booking site has no promo codes. On every plan, with 1 running at a time on Free and 3 on Plus.

Strengths and trade-offs

Pick by how your day runs

If your day runs on a register and a card reader, with stock on the shelf and a team on payroll, GlossGenius is built for that.

If your day runs on your own site, your social media, and your bookings, and you want the site, the address, and the money in your name, Turnexify is built for that.

Moving over

Turnexify can import your clients and appointments from GlossGenius, so you do not start with an empty book.