Turnexify vs Square Appointments: or use both

Square is a name almost every studio already knows, from the card reader on the counter to Square Appointments for booking. Turnexify is built around your own website and brand, and it can take payments through Square. So this is less "one or the other" than you might think. Here is how they compare as of October 2026. Square's prices below are from its own US pricing page, read on October 5, 2026. Prices move, so look at both pricing pages before you decide.

The one real difference

Square is a payments company first: the register, the card readers, the bank account, and a booking tool that grew out of them.

Turnexify is your place online first: a full website on your address, in English and Spanish, with booking on every page and tools for showing your work. For the money, it connects to your own Square or Stripe account.

That means you can use both. Keep Square at the desk, and let Turnexify run your site and your bookings, with online deposits landing in the same Square account.

Side by side

What you pay

Square now sells one set of plans across its products: Square Free at $0, Square Plus at $49 per location a month, and Square Premium at $149 per location, with a 30-day trial on the paid plans. Card rates go down as the plan goes up: in person 2.6% + 15¢ on Free, 2.5% + 15¢ on Plus, and 2.4% + 15¢ on Premium, and online 3.3% + 30¢ on Free and 2.9% + 30¢ on Plus and Premium. Keying in a card or charging a card on file is 3.5% + 15¢.

Turnexify has a Free plan that stays free, Plus at $29 a month for one person, and Pro at $49 a month for up to five people (up to four more at $10 a month each), with up to 14% off paid yearly. Card fees are your processor's own: connect Square, and you pay Square's rates, with nothing added by us.

Protecting your time

Both take deposits and keep a card on file for no-shows. On Square, deposits come with every plan, and the cancellation policy and no-show fees come with Square Plus. On Turnexify, deposits, the card on file, and no-show fees come with Turnexify Plus, and the exact sentence the client agreed to is saved with the booking. A fee is never more than the visit, and a client who cancels late from their link is charged right then.

Reminders work differently. Square sends confirmations and reminders by text and email, with confirmation requests on Square Plus. Turnexify sends them by email, and clients who choose WhatsApp when they book get them there instead, with Confirm, Cancel, and Change time buttons; a confirmed visit gets a check on your calendar. That is on every plan, sent from Turnexify's WhatsApp number: 100 messages a month on Free, 500 on Plus, and 1,000 on Pro, with email taking over past the limit.

Your site, your address, your language

Square includes a website builder with a booking page, and a custom domain on Square Plus. You choose the colours, layout, fonts, and pages.

Turnexify builds a full site for a booking business: home, services, portfolio, team, about, reviews, and contact, each with booking built in, from templates and themes you choose. On Plus it lives on your domain.

Language is where they differ most. Square sends client notifications in your preferred business language, one language for every client. On Turnexify, you write your services and policies in English and Spanish, and each client sees your site, books, and gets their emails and WhatsApp messages in their own language.

Made for showing your work

These come with Turnexify. We checked Square's own pages for each.

• A Links page for your bio. One link for Instagram or TikTok, with your booking button first, your next opening, your work, and every way to reach you, plus a QR code in your colours. On every plan. Square offers a QR code that opens your booking site.
• Book This Look. A portfolio photo becomes something to book: the look, its service and extras, one price, and a short link that counts opens and bookings. On Plus.
• The share kit. Turn a look, a service, or a before and after into a story, post, or square image with your logo and your booking line. On Plus.
• Before and afters on your site. A slider on your service and portfolio pages, shown only with the client's consent. On Plus.
• Instagram replies. When someone sends or comments a word you choose, they get your booking link in their DMs. On Plus, with 5 on at once, and on Pro with no limit. Square adds a Book Now button to your Instagram profile.
• Promotions clients can use online. Discounts that apply on the days and hours you pick, and codes the client types while booking. On every plan, with 1 running at a time on Free and 3 on Plus.

Strengths and trade-offs

Pick by how your day runs

If your day runs on the register, with hardware, banking, and staff tools in one system, Square Appointments is built for that.

If your day runs on your own site and your bookings, in two languages, with your work front and centre, Turnexify is built for that. And if you love Square at the desk, you do not have to give it up: connect it, and Turnexify's online payments land in the same account.

Moving over

Turnexify can import your clients, appointments, and gift cards from Square. You connect your Square account for payments from the Payments page in your dashboard.