Turnexify vs Vagaro: a marketplace suite, or a site of your own

Vagaro is one of the biggest names in salon and spa software, with a marketplace it says puts you in front of millions looking to book. Turnexify is built around your own website and your own brand. This is how the two compare as of October 5, 2026. Vagaro's prices below are from its own US pricing page (vagaro.com/pro/pricing) and pricing article in its support centre, read that day. Prices move, so look at both pricing pages before you sign up for either.

The one real difference

Vagaro brings clients to you through its marketplace, and runs your business inside its own suite: its payments, its card readers, its add-ons.

Turnexify gives you a place of your own: a full website on your address, in English and Spanish, with booking on every page, paid into your own Stripe or Square account. Everything else follows from that.

Side by side

What you pay

Vagaro's base plan is $23.99 a month for the first six months, then $30, with one calendar. Each extra staff calendar adds $10 a month, up to seven licenses; after that, more staff cost nothing extra. Many parts are separate: the MySite website ($20), forms ($10), the Online Shopping Cart that deposits and online sales need ($10), payroll ($34 plus $5 per employee), and text marketing credits (from $20 a month). There is a 30-day trial.

Turnexify has a Free plan that stays free, Plus at $29 a month for one person, and Pro at $49 a month for up to five people (then $10 a month for each extra person, up to nine), with up to 14% off paid yearly. The website, deposits, promotions, gift cards, courses, intake and consent forms, and WhatsApp reminders are part of the plans, not extras.

Where the money goes

Vagaro's deposits, card on file, and no-show fees need its Online Shopping Cart, which runs on Vagaro's own card processing. On its small-business plan, in-person cards are 2.6% + $0.10, and keyed-in cards, which include online payments and cards on file, are 3.5% + $0.19, plus some network fees. The fee cannot be passed to the client.

On Turnexify, from Plus up, you connect your own Stripe or Square account. The money lands there, we take no percentage, and you pay your processor's standard card fees. Already on Square at the desk? Your online deposits land in the same account.

Reminders clients answer

Vagaro's base plan includes confirmations and reminders by text and email. Text marketing is sold separately, in monthly credit plans.

Turnexify sends reminders on WhatsApp to clients who ask for it, from Turnexify's own number, with Confirm, Cancel, and Change time buttons, and a check on your calendar when a client confirms. That is on every plan, up to 100 messages a month on Free, 500 on Plus, and 1,000 on Pro; everyone else, or anyone past the limit, gets the reminder by email. Turnexify does not send text messages.

Your site, your address, your language

Every Vagaro business gets a listing page on the Vagaro marketplace. A full website is MySite, a $20 a month add-on, which can run on your own domain.

Every Turnexify business gets a full website: home, services, portfolio, team, about, reviews, and contact, with booking built into each page. You choose the template and theme; on Plus it lives on a domain you own. Visitors read it in English or Spanish, and their booking emails come in the same language.

Made for showing your work

These come with Turnexify:

• A Links page for your bio, with a QR code. One link for Instagram or TikTok, with your booking button first, your next opening, your work, and every way to reach you, plus a QR code in your colours. On every plan. Vagaro gives you a booking link and QR code to your listing page.
• Instagram replies. A word in a DM or a comment gets an answer with your booking link, your next open times, or a look. On Plus, with 5 running at once, and on Pro.
• Book This Look. A portfolio photo becomes something to book: the look, its service and extras, one price, and a short link that counts opens and bookings. On Plus.
• The share kit. Turn a look, a service, or a before and after into a story, post, or square image with your logo and your booking line. On Plus.
• Promotions that apply themselves. Discounts on the days and hours you pick, the old price crossed out on your site, codes checked as the client types. On every plan, with 1 running at a time on Free and 3 on Plus.
• Courses. Sell seats in a workshop or class online, never the same seat twice. On Pro. Vagaro has classes too.

Strengths and trade-offs

Pick by how your day runs

If your day runs on a register, a card reader, and a stream of clients from a marketplace, Vagaro is built for that.

If your day runs on your own site, your social media, and your bookings, and you want the site, the address, and the money in your name, Turnexify is built for that.

Moving over

Turnexify can import your clients, appointments, and gift cards from Vagaro, so you do not start with an empty book.