The night before a full day, you send the reminders. Eight, ten, twelve messages, each one typed or pasted, each one to a person who may or may not reply. If you have ever done it, you know the feeling at the end: relief, and a small worry that you missed one.
You did not go into this trade to send messages at eleven at night.
Three messages, none of them yours
On Turnexify a booking sends its own messages, in the client's language, from your business's name.
- A confirmation, the moment the booking lands. What they booked, with whom, when, what it costs, and a private link to manage it.
- A reminder, before the visit. By default a day before.
- Another reminder, if you want one, closer in. A few hours out, or whatever lead time you choose.
You choose how many and how long before each one, up to six, from your notification settings. The confirmation and one reminder is enough for most clients. The second reminder is for the ones who need it, and every studio has some.
Why the second one matters
The day-before reminder does something specific: it gives a client who cannot make it a chance to say so while there is still time to fill the slot. That is its whole job. A reminder that arrives an hour before the appointment does not save the hour; a reminder that arrives a day before might.
The same-day reminder does a different job. It is not asking whether they are coming. It is telling them where to be and when, for the person who booked three weeks ago and half remembers. That is the one that turns a sorry, I completely forgot into a see you at two.
Two messages, two jobs. Neither one typed by you.
The link inside it
Every confirmation and reminder carries a private link. From it the client can see the appointment, move it if you allow that, cancel it, or check in when they arrive. No account, no password, no app to install.
That link is what makes the reminder useful rather than just informative. A message that says your appointment is tomorrow at two is a fact. A message that says your appointment is tomorrow at two, and here is where to change it is a door, and people who have a door use it instead of not showing up.
What happens when a message fails
An address is mistyped. A mailbox is full. It happens, and when it does the message is retried a few times, and if it keeps failing you see it in your dashboard, so you know which client did not get their reminder before the day rather than after.
What is not built yet
Text messages are not in the product today. Everything above goes by email. We know that for some clients a text is the one that lands, and it is on the list. This post will change when it ships, and so will the notification settings.
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